The determining characteristic of all our business endeavours will be ‘organic’ and ‘fair’ – the former denoting our relationship with the larger universe and the latter the relationship with our fellow human beings. We will constantly strive to reduce the size of the ‘environmental footprint’ of the goods and services we deal in. We seek to uphold principles of equity and fair play in dealing with our various stakeholders. This would include affirmative action in favour of primary producers of goods and services and preferential commercial dealings with those disadvantaged by global commerce. We will seek to define afresh and continuously extend the boundaries of corporate social responsibility and ensure that our business objectives are not merely aligned to but dictated by our responsibility as a corporate citizen. We will seek to set standards and serve as a benchmark for North- South business partnerships anchored on mutual respect, cultural sensitivity and global economic justice.